Wal-Mart Stores Inc. said Tuesday it has launched a wide offering of personal care products online, including health and beauty items, diapers and over-the-counter medication.
The offerings now available online include national brands such as Neutrogena, Pampers, L'Oreal, Colgate and Gillette. Until now, online offerings had been limited to apparel, electronics, home furnishings, sporting goods and toys, according to Ravi Jariwala, spokesman for walmart.com.
The announcement follows the company's move late last year to allow shoppers to check its Web site for availability of certain grocery and health and beauty products at local stores. However, shoppers still cannot order groceries on walmart.com.
Wal-Mart shares rose 82 cents to $50.43 in Tuesday afternoon trading.